Friday, 16 September 2011
ASA bans over photo shopped images
I have recently found two sources on the controversial topic of banning over air-brushed make up products, following two of L'oreal's foundation adverts. the ASA have cracked down heavily on standards for cosmetic advertisement due to concerns that these fake and unrealistic portrayals of beauty are distorting body image and warping what the public views as normal blemishes and abnormalities as well as contributing to low self esteem and may even a factor that causes many to develop eating disorders according to Ms Swinson. Guy parker, chief executive of the Advertising Standards Authority states that over air-brushing and digital enhancing is misleading.
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